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BUAD 304 ch19 assign 5

BUAD 304 ch19 assign 5 - Steven Haugen Dr Coombs Chris...

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Steven Haugen Dr. Coombs Chris Bresnahan BUAD 304 Section 14749 Ch. 19: GE’s Work-Out 1.) The type of change process that GE is using is action research. Action research is a change process based on the systematic collection of data and than selection of a change action based on what the analyzed data indicate. Its importance lies in providing a scientific methodology for managing planned change. The process of action research consists of five steps: diagnosis, analysis, feedback, action and evaluation. The change agent gathers information about problems, concerns, and needed changes from members of the organization and diagnoses problem. Then they analyze the information into primary concerns, problem areas and possible actions. Then is goes to feedback where a discussion with the employees about the analysis occurs followed by actions to correct the problems that have been identified. The final step is evaluation of the action plan’s effectiveness. This process goes with GE’s
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