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Hot Topic - Gatorade Tiger Alex Stacey First. Some History...

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Gatorade Tiger Alex Stacey
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First… Some History Gatorade was invented at the University of Florida in 1965 by Robert Cade, Harry James Free, and Dana Shire to solve a dehydration problem that was plaguing the football team. A carbohydrate and electrolyte drink was formulated to replenish the nutrients lost during intense workouts in hot conditions. The team did not begin to officially use Gatorade on the sidelines until 1967 when they went on to win their first Orange Bowl. The drink was thought to give teams that used it an advantage in competition as it kept players hydrated and helped them to retain energy. Other collegiate teams caught on to this innovative beverage and began ordering it directly from the scientists at The University of Florida. With the clever use of television ads and the utilization of famous professional athletes endorsements, Gatorade has propelled itself to the top of the sports drink industry. Today, Gatorade can be found on the sidelines of more than 70 Division I colleges as the official sports drink of their men’s and women’s intercollegiate sports.
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A New Kind of Deal Gatorade, a division of Pepsico, recently decided to further innovate themselves and their marketing strategy by introducing a new line of products and entering a license agreement with the most popular Golfer in the world, Tiger Woods. This agreement is a first for both parties as Tiger Woods has
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Hot Topic - Gatorade Tiger Alex Stacey First. Some History...

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