Unformatted text preview: willing to buy from him without feeling they are being tricked or swindled. 3. This stereotype could be beneficial to Joe because he could exploit the stereotype and use it to his advantage. By recognizing the fact that people with his occupation are known as shady, he could immediately show the customer that he is actually the exact opposite. The stereotype could be beneficial to the customer because it will cause them to be more cautios and hesitant to trust the salesmen. With this cautiousness and attention to detail, the customer will be able to make a more informed and thought out decision. 4. They have made car sales less personal, and by eliminating the use of an actual human salesman, it gives the customer a sense of security that they are not being tricked. By using the Internet, the customer has all the power and they are able to buy a car without having to deal with an annoying salesman....
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This note was uploaded on 05/05/2008 for the course BUAD 304 taught by Professor Cummings during the Fall '07 term at USC.
- Fall '07