401 Gattaca Paper

401 Gattaca Paper - Mike Morlock Communication 401.00 After...

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Mike Morlock Communication 401.00
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Language of New Media and watching the 1997 film Gattaca , there are many connections that can be made between the theories of Manovich and the revelations in Gattaca pertaining to technology in genetics. While not specifically focusing on new media, Gattaca represents this media quite thoroughly throughout the film. Quite a few of Manovich’s theories about technology and new media are seen within the film, thus making it possible to explore connections between the text and the film. More specifically, the connections that follow will be focusing on specific examples of new media found in Gattaca and how Manovich’s theories and ideas relate to this. Furthermore, one type of new media found in Gattaca was the technology to genetically engineer children. This technology was the basis for the film itself and therefore holds the most importance when talking about connections between the film and Manovich’s work. In the film, we see a family talking to a geneticist and literally choosing what features and traits they want their child to have. Manovich talks about the logic of selection in his text and more specifically he mentions: “Put differently, in computer culture, authentic creation has been replaced by selection from a menu” (p.124). The connection here is that in the film, authentic creation would be the act of sexual reproduction which we see has been replaced by selection from a menu, in this case the ability to choose exactly how your child will turn out through the process of genetic engineering. To go along with this connection, Manovich makes another point that distinguishes predetermined options: “Paradoxically, by following an interactive path, one does not construct a unique self but instead adopts already pre-established identities” (p.129).
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401 Gattaca Paper - Mike Morlock Communication 401.00 After...

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