Amazon CRM - What are the business uses of your IS/IT CRM...

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What are the business uses of your IS/IT? CRM of Amazon The CRM software of Amazon allows the company to retrieve valuable and useful customer data that allows Amazon to tailor to the individual customer experience. The data collected by CRM software could be things such as the location of the customer, or their purchase history. That is why it is encouraged by Amazon to make an account, so that future purchases can be made easier. The CRM of Amazon is also very successful when it comes to marketing a targeted audience. By creating an account, the CRM of Amazon can use the data collected from each previous purchase to email customers with certain offers and discounts based on past purchases. With an Amazon account, your payment method, address, and other details can all be stored securely within your account. Thus, the CRM of Amazon allows the customer to store personal data, making future purchases easier and faster. The CRM of Amazon is probably most known for pioneering the recommended products feature.
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