Chapter 9 Outline

Chapter 9 Outline - SECTION III. BUILDING THE BUSINESS...

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S ECTION III. B UILDING THE B USINESS P LAN : M ARKETING AND F INANCIAL C ONSIDERATIONS ——————————————————————————————————————————————————————————————————————— Chapter 9 E-Commerce and the Entrepreneur Chapter Outline    At a glance Introduction I. Benefits of Selling on the Web II. Factors to Consider before Launching into E-Commerce III. Twelve Myths of E-Commerce IV. Strategies for E-Success V. Designing a Killer Web Site VI. Tracking Web Results VII. Ensuring Web Privacy and Security Chapter 9
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Introduction We are fortunate to be witness to the early stages of e-business. It is important for us to incorporate e-business in order to remain current in the marketplace. E-commerce has removed the obstacle of size for many small business entrepreneurs, replacing that with speed, and the Internet has changed the face of business. II. Benefits of Selling on the Web The Internet has brought new customers and offered an improved competitive position for many businesses that have an online presence. Some of the primary benefits of having a market presence on the Internet include: The opportunity to increase revenues The ability to expand their reach into global markets The ability to remain open 24/7 The capacity to use the Web’s interactive nature The power to educate and inform The ability to lower the cost of doing business The ability to spot and capitalize on new business opportunities The ability to grow faster The power to track sales results Today, a majority of small businesses—70 percent and growing—have a presence on the Internet. II. Factors to Consider before Launching into E-Commerce As with any proposed change or new venture, business owners must consider the variables and challenges facing them: Is the product or service conducive to e-business? Can the business afford not to add e-business to its mix?
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Chapter 9 Outline - SECTION III. BUILDING THE BUSINESS...

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