Chapter 10 Outline

Chapter 10 Outline - SECTION III. BUILDING THE BUSINESS...

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S ECTION III. B UILDING THE B USINESS P LAN : M ARKETING AND F INANCIAL C ONSIDERATIONS ——————————————————————————————————————————————————————————————————————— Chapter 10 Pricing Strategies Chapter Outline    At a glance Introduction I. Three Potent Forces: Image, Competition, and Value II. Pricing Strategies and Tactics III. Pricing Strategies and Methods for Retailers IV. Pricing Concepts for Manufacturers V. Pricing Strategies and Methods for Service Firms VI. The Impact of Credit on Pricing Chapter 10
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Introduction Setting prices is a business decision that is both an art and a science. The process requires entrepreneurs to balance a multitude of complex forces to determine the prices for their goods and services that will draw customers and produce a profit. I. Three Potent Forces: Image, Competition, and Value Setting prices for products and services is complex and difficult. A number of factors are important to carefully consider. Price conveys an image that must match the
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Chapter 10 Outline - SECTION III. BUILDING THE BUSINESS...

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