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life cycle.docx - Southern New Hampshire University Life...

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Lee, JasmineSouthern New Hampshire UniversityLife cycleProspan: Discover the world of cough
LIFE CYCLEBusinesses are always looking for ways to best promote their products in services in themost effective way possible.It is important that businesses reach their targeted audience andconvey the message effectively.Businesses who have done an excellent job will possibly win anaward with the Smarties X Program.This award is great for exposure and brand recognition.Ichose to review a winner of the “2021 Most Engaging Mobile Creative”.My Favorite Winnerin this category was Prospan “Discover the world of Cough”, who was the 2021 Vietnam GoldWinner.This was one of my favorite winners because the company effectively marketed theirmessage. They also took an educational approach to teach their consumers how to combat coughsymptoms, along with naming different coughs. This was a major part of the life cycle,“understanding the consumer’s needs, concerns, or pain”.The company did an outstanding jobwith engaging the consumers with interactive resources, tools, and games. The company usethese resources and interactive tools to complete the next to parts of the cycle, “completing the

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