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Chapter 9 Q&A - Chapter 9 1 The characteristics...

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Chapter 9 1. The characteristics determining how much an audience believes a speaker are collectively known as: a. Competence b. Caring c. Credibility d. Character 2. The degree to which people believe a person has the ability to make logical, knowledge-based decisions on a subject is: 3. The degree to which people believe a person has their best interests in mind is:
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4. The degree to which people believe a person is trustworthy is part of: 5. Ricky is an expert scuba-diver. However, when Ricky gave a speech on how to become rich by investing in the stock market, people didn't perceive him to have high credibility. What dimension of credibility was Ricky lacking? a. The audience didn't believe Ricky had character. b. The audience didn't believe Ricky had goodwill. c. The audience didn't believe Ricky had competence. d. Since the audience members are not scuba-diving experts, the audience doesn't perceive a connection with Ricky. 6. The degree that a person can identify with another person is part of what dimension of credibility?
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