GeoVALS_Connecting_Motivations_with_Geog

GeoVALS_Connecting_Motivations_with_Geog - GeoVALS...

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GeoVALS™: Connecting Motivations with Geography July 2006 Issued by: VALS™ Program SRI Consulting Business Intelligence 333 Ravenswood Avenue Menlo Park, California 94025 [email protected]
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© 2006 by SRI Consulting Business Intelligence. All rights reserved. 2 Psychology of Markets Table of Contents Table of Contents U.S. Census Regions and Divisions 5 States 10 Designated Market Areas 15 Test Markets 22 Metropolitan Statistical Areas 24 County 26 Contrasting Markets by Motivation 34 Migration: Comparison of Data 1999 and 2004 40 Applications 47 Methodology 51 Slide Number
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© 2006 by SRI Consulting Business Intelligence. All rights reserved. 3 Psychology of Markets VALS™ links national strategies to local efforts through GeoVALS™. VALS™ links national strategies to local efforts through GeoVALS™. GeoVALS™ specifies the percent of each of the eight VALS™ types in residential zip codes and block groups in the United States (including Alaska and Hawaii). GeoVALS data are available for standard geographic areas such as U.S. Census regions, U.S. Census divisions, states, counties, Metropolitan Statistical Areas (MSAs), Designated Market Areas (DMAs), and custom pieces of geography. GeoVALS data are now available for purchase directly on the Web from http://www.sric-bi.com/vals/geovals/.
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