GeoVALS_Connecting_Motivations_with_Geog - GeoVALS...

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GeoVALS™: Connecting Motivations with Geography July 2006 Issued by: VALS™ Program SRI Consulting Business Intelligence 333 Ravenswood Avenue Menlo Park, California 94025 [email protected]
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© 2006 by SRI Consulting Business Intelligence. All rights reserved. 2 Psychology of Markets Table of Contents Table of Contents U.S. Census Regions and Divisions 5 States 10 Designated Market Areas 15 Test Markets 22 Metropolitan Statistical Areas 24 County 26 Contrasting Markets by Motivation 34 Migration: Comparison of Data 1999 and 2004 40 Applications 47 Methodology 51 Slide Number
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