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Consumer behavior midterm theories.pdf - Consumer behavior...

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Consumer behavior midterm theoriesMaslow Hierarchy: self needs, basic needs, psychological needs6 principles of made to stickGestalkt principles: closure, figure/ground, groupinghemisphere laterization: right and left side of brain (right: moreemotional, left: more logical, fact base)thresholds: absolute, differential
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Term
Fall
Professor
Ruth Aguileira
Tags
Psychology, Behaviorism, Weber, Theory of reasoned action

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