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1Assignment 4.4:Project Part 4 Performance Profitability DraftStephanie SmithEcon 511- Business EconomicsIndiana Wesleyan UniversityNovember 7, 2022
2Assignment 4.4:Project Part 4 Performance Profitability DraftExecutive SummaryStarbucks Coffee is one of the world's largest and most well-known coffeecompanies. It was initially founded in 1971 in Seattle, Washington. Three young menfounded Starbucks, and each shared their love of coffee and tea. Starbucks' mission is"to inspire and nurture the human spirit – one person, one cut, and one neighborhood ata time" (Starbucks, 2022). Since opening its doors in 1971, they have expandedglobally. As of today, Starbucks is the largest coffeehouse company in the world, with32.660 shopsacross the globe in 2020. In 2019, it recorded 31,256 stores worldwide.Starbucks' year-over-year growth has almost doubled in the last decade (Eira, 2022).This paper will discuss Starbuck's cost reduction techniques using an economicscale, domestic and international issues related to labor and wages, the tactics andstrategies affected by technology, and How globalization has affected internationalbusiness operations. This paper will also discuss the company's long-and short-termoperations affected by future economic conditions, government trade policies, how theymay capitalize on opportunities, and recommendations for the company's executives on

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Moby Dick, Starbucks Corporation, Starbucks mission

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