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Assignment III - RESEARCH METHODOLOGY.pdf - THE IMPACT OF...

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THEIMPACTOFADVERTISEMENTONCONSUMERSSymbiosis Centre for Management Studies, PuneSUBMITTEDBY:Name: Samara GodinPRN: 19020621299Roll No: 2233Division: SY CDATEOFSUBMISSION:31st October, 2020SYMBIOSIS CENTER OF MANAGEMENT STUDIES, PUNE
INDEX1. Type Of Research ……………………………………………………………………..12. Type Of Research Design .…………………………………………………………… 13. Research Hypothesis If Framed ……………………………………………………… 24. Population For The Research ..……………………………………………………… 25. Sampling Considerations ……………………………………………………………. 26. Variables …………………………………………………………………………….. 47. Scales Used …………………………….……………………………………………. 58. Instruments Used ……….……...……………………….…………………………… 59. Tools To Be Used ……………………….…………………………………………… 5
1RESEARCHMETHODOLOGYAs indicated by the title, this chapter includes the research methodology of the paper. The maintopic investigated is The Impact Of Advertisement On Consumers. This is further subdividedinto detailed outlines such as Type of Research, Type of Research Design, Research Hypothesis,Population for the research, Sampling Considerations, Variables, Scales used, Instruments Usedand Tools to be used.Theresearchmaterialwasstudiedindepthtodeducewhatimpactsadvertisementshaveonconsumersofallages.Asurveywasconductedtoobtainthedata.Theresearchdesignofthepaperisdescriptiveinnature.1. TYPEOFRESEARCHPrimary source of data collection was used. Primary research is the method wherein data iscollected directly by the researchers rather than depending on previously collected data. Thismethod of sampling was used as it is easy to analyze and it is quite feasible. There was no agegroup in mind while making the sample but it was mostly answered by young adults.A survey of 200 consumers was conducted using a questionnaire out of which 180 studentsreplied. This was circulated among consumers through social media apps such as WhatsApp,Instagram, Facebook, etc.

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Term
Fall
Professor
Snigdha
Tags
researcher, Type Of Research

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