BSBMKG416 Assessment V1.0615 (1) - Assessment Materials BSBMKG416 Market goods and services internationally To achieve competency in this unit you must

BSBMKG416 Assessment V1.0615 (1) - Assessment Materials...

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Assessment Materials BSBMKG416 Market goods and services internationally To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. Task 1. Theory exam Task 2. Report NOTE: If this is a group assignment, each member of your group must individually submit a separate and complete copy. Student ID Student Name Click here to enter text. Click here to enter text. The other members of my group are: 1. Name : Click here to enter text. Student ID#: Click here to enter text. 2. Name : Click here to enter text. Student ID#: Click here to enter text. 3. Name : Click here to enter text. Student ID#: Click here to enter text. ILSC Business College BSBMKG416 Assessment V1.0615 Page 1 of 8
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PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE TASK 1 MARKING SHEET Performance indicators Did the candidate Satisfactory Yes No Answer all questions and address all of the requirements specified in the Assessment Task? TASK 2 MARKING SHEET Performance indicators Did the candidate: Satisfactory Yes No 1. Access marketing plan for specific international target market Accessed marketing plan identified and documented 2. Select appropriate marketing activities Identified and selected range of marketing activities Analysis of the activities against cultural and social considerations, costs and viability Selected appropriate marketing activities based on analysis Summarised selected marketing activities, costs and rationale 3. Implementing international marketing activities Prioritised list of selected marketing activities Summarised legal, ethical, cultural and safety requirements of implementing marketing activities Listed required resources for implementing marketing activities Listed personnel names and job roles and responsibilities ILSC Business College BSBMKG416 Assessment V1.0615 Page 2 of 8
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Provided Activity Brief for marketing team members Provided Activity Brief for monitoring and evaluating effectiveness of marketing activities Allowed for at least one week of data to be collected? 4. Monitor and review marketing performance Summarised how to monitor marketing activities performance Identified performance gaps and recommend solutions Identified any over-performance, listed potential trends, recommended new marketing targets Created an Action Plan to gather customer reaction to marketing activities Listed team recommendations for improving marketing activities and performance Identified new opportunities to improve or change marketing activities and/or timing ASSESSMENT - SUMMARY Assessor’s checklist – tick when finalized Task 1 Task 2 ASSESSOR’S GENERAL COMMENTS (see individual tasks & marking guides for more detail) Assessor Name ILSC Business College BSBMKG416 Assessment V1.0615 Page 3 of 8 RESULT COMPETENT NOT YET COMPETENT
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Task 1
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