BSBMKG416 Assessment V1.0615 (1) - Assessment Materials...

Assessment Materials
BSBMKG416 Market goods and services internationally
To achieve competency in this unit you must complete the following assessment
items. All tasks must be submitted together. Tick the boxes to show that each
task is attached.
 Task 1. Theory exam ☐
 Task 2. Report ☐
NOTE: If this is a group assignment, each member of your group must individually
submit a separate and complete copy.
Student ID Student Name
Click here to enter text. Click here to enter text.
The other members of my group are:
1. Name : Click here to enter text. Student ID#: Click here to enter text.
2. Name : Click here to enter text. Student ID#: Click here to enter text.
3.
Name : Click here to enter text. Student ID#: Click here to enter text.
ILSC Business College BSBMKG416 Assessment V1.0615 Page 1 of 8

PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE
TASK 1 MARKING SHEET
Performance indicators
Did the candidate
Satisfactory
Yes No
Answer all questions and address all of the requirements specified in the
Assessment Task?
☐ ☐
TASK 2 MARKING SHEET
Performance indicators
Did the candidate:
Satisfactory
Yes No
1. Access marketing plan for specific international target market
Accessed marketing plan identified and documented ☐ ☐
2. Select appropriate marketing activities
Identified and selected range of marketing activities ☐ ☐
Analysis of the activities against cultural and social considerations, costs and
viability
☐ ☐
Selected appropriate marketing activities based on analysis ☐ ☐
Summarised selected marketing activities, costs and rationale ☐ ☐
3. Implementing international marketing activities
Prioritised list of selected marketing activities ☐ ☐
Summarised legal, ethical, cultural and safety requirements of implementing
marketing activities
☐ ☐
Listed required resources for implementing marketing activities
☐ ☐
Listed personnel names and job roles and responsibilities ☐ ☐
ILSC Business College BSBMKG416 Assessment V1.0615 Page 2 of 8

Provided Activity Brief for marketing team members ☐ ☐
Provided Activity Brief for monitoring and evaluating effectiveness of marketing
activities
☐ ☐
Allowed for at least one week of data to be collected?
☐ ☐
4. Monitor and review marketing performance
Summarised how to monitor marketing activities performance ☐ ☐
Identified performance gaps and recommend solutions ☐ ☐
Identified any over-performance, listed potential trends, recommended new
marketing targets
☐ ☐
Created an Action Plan to gather customer reaction to marketing activities ☐ ☐
Listed team recommendations for improving marketing activities and performance ☐ ☐
Identified new opportunities to improve or change marketing activities and/or
timing
☐ ☐
ASSESSMENT - SUMMARY
Assessor’s checklist – tick when finalized
Task 1 ☐ Task 2 ☐
ASSESSOR’S GENERAL COMMENTS
(see individual tasks & marking guides for more detail)
Assessor Name
ILSC Business College BSBMKG416 Assessment V1.0615 Page 3 of 8
RESULT COMPETENT ☐ NOT YET COMPETENT ☐

Task 1