Minnesota Micromotors Individual Simulation - Minnesota Micromotors Simulation Minnesota Micromotors Individual Simulation Pratik Joshi BUS530-B

Minnesota Micromotors Simulation Minnesota Micromotors Individual Simulation Pratik Joshi BUS530-B Marketing Management Prof. Winter Natalie California Baptist University

Minnesota Micromotors Simulation As the newly appointed CEO of Minnesota Micromotors (MM), Inc, I am responsible to determine company’s marketing strategy. This includes company’s sales force development, distribution channel, product and pricing policy and companies market positioning. The company manufacturing a brushless direct current motors used in orthopedic medical equipment. This equipment is typically used in bones, reconstructive, and trauma surgery, this is very crucial decision for our customers to deliver right devices to their end users (Doctors): as they are dealing with the life or death situation of the patient in regards to I will make serious decision about product and company’s marketing strategy. Strategy: My strategy for the company is basically to satisfy each segment customers and to increase the market shares and profits in the current market through the delivering the right customers to the right product and services. This includes my customer’s needs and overall satisfaction through my marketing strategy. Approximately 70% of MM's revenue generated from the large customers segment and 30% from the small customers segment, so my strategy is mainly focused on the large customers segment A, B, C and D. smaller customer mainly order from the distributors and in order to increase distribution interest my strategy focus balance between large customer and small customer. So, basically first two-quarter in the year 2013 I mainly focused on the price of the product and large customers, and in quarter 3 and 4 th focused on Prices and small customers, this impact on distribution discount from 12% to 13 and 15% respectively and the sales force was remaining same at 8% respectively. This results in satisfied customers from the segment A & D.