Concluding case Creating and leading change1 - Concluding case Creating and Leading Change Eatwell Technology Summary Cristina Munoz and P.R(Pete

Concluding case Creating and leading change1 - Concluding...

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Concluding case: Creating and Leading ChangeEatwell TechnologySummary-Cristina Munoz and P.R (Pete) Prakash, the scientists who interested in how to develop crops offering superior nutrition in developing countries.-They focused their research on a genetically modified strain of rice and formed Eatwell Technology to commercialize the new rice.-Their aim was to sell first in Africa where nutrition is an urgent problem and the potential for economic development present huge opportunity for business.-Cristina and Pete created a reputation for integrity and desirable product by working with government and nongovernmental development organizations and local farmer.-The two owners hired research assistant, office staff, and sale representative.-They want to offer next product.-Since their skill just only in science, they want to hire an experience office manager when their venture grew.-They interviewed Bill Jensen who become a third partner in exchange for investing $450,000.
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  • Fall '15
  • Management, Interest, Human Development Index, social mission, Eatwell, Eatwell Technology

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