BUS10 7-19-06

BUS10 7-19-06 - Owners equity: 1. Original value of the...

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Owners equity: 1. Original value of the IPO. Stays every time 2. Retained earnings: Changes by decisions. Roll over at 10pm everyday, 1 year. Assests + liabilities = owner’s equity. Retained earnings is the concept of net worth. Look more at the income statement than the balance sheet!! Main business function within a firm 1. make it 2. sell it (marketing) 3. finance it Marketing There are 4 main things that the marketing department do. (4 P’s, also called marketing mix or major decision areas of marketing management) 1. Product – most important! Need to have good product in the first place! TARGET MARKET 2. Promotion 3. Pricing 4. Place (Distribution) Macromarketing SKU: Stock keeping unit. Usual branded store 40-60 thousand SKU. Bay area has more due to the different ethnicity. Economist like to talk about utilities. 1. Form utilities. – taking utilities, putting together, change the structure, made something that cannot be done with those building blocks seperately. 2.
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BUS10 7-19-06 - Owners equity: 1. Original value of the...

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