BUS10 7-20-06 - 2 Advertising 3 Sales Promotion 4 Publicity...

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Product-market Environment trends Need to look at 1) Consumers 2) Competitoers 3) Company {- Market: 1) Market segmentation 2) Target Market - Product 1) Differentiation 2) Branding 3) Positioning } Market segmentation 1) Geographic 2) Demographic 3) Psychographic – lifestyle (AIO, Activities, Interest and Opinion) Promotion (IMC) 1) Personal Selling 2) Advertising
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Unformatted text preview: 2) Advertising 3) Sales Promotion 4) Publicity 5) PR 6) Product placement 7) Word of mouth (more credible) satisfy ur customer 8) Viral marketing try to create something cool enough so that people Criteria for market segmentation: 1) Worth it – profit potential 2) Operational 3) Different between 4) Homogeneous within...
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