walmartinafrica - How would you describe Wal-Marts international strategy leading up to its acquisition of Massmart in Africa Since Wal-Mart saw limited

walmartinafrica - How would you describe Wal-Marts...

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How would you describe Wal-Mart’s international strategy leading up to its acquisition of Massmart in Africa? Since Wal-Mart saw limited growth opportunities in the US market, Wal-Mart decide to focus on a Globalization strategy. Strong sales growth and a record number of new stores opened made its international segment grow faster. International sales was contributing as much as 40 percent to its stock price in March of 2012. Wal-Mart believed that Africa showed a great deal of promising of developing a strong customer base due to its poverty and low income levels. Wal-Mart seems like it is having a lot of problems trying to get everyone aboard with their vision. A lot of officials feared that Wal-Mart would ruin their country due to factors that Wal-Mart was known for worldwide such as causing high unemployment, low wages, and so on. But if there is a company out there that can be successful in a new market, it would be Wal-Mart. What has Wal-Mart learned from its experiences in Germany, Japan, and South Korea? Wal-Mart has experienced many problems in Germany, Japan, and South Korea. They failed to understand the needs of the local markets and they tried to follow the same business model it
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