Unformatted text preview: Push Vs Pull promotion Cooperative advertising – when retailers run those ads, the manufacturer will pay some money if they only have them shown on the ads. 2 of the 3 most important report: balance sheet, income and cash-flow Income statement measure theoretical profit, may not be the real one....
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- Spring '07
- Marketing, cash-flow Income statement, utility Possession utility, Promotion Vending machine, Promotion Vending, Vs Pull promotion