BUS10 8-1-06 - Push Vs Pull promotion Cooperative...

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Market Presence – Physical explosive/depth - Promotion Vending machine – place and promotion Marketing – time utility Place utility Possession utility Physical exposure – Intensive (convenience good), selective, exclusive <= Distribution strategy A K L P C(sell) P S Physically and psychologically closer to the point of sales – sales promotion
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Unformatted text preview: Push Vs Pull promotion Cooperative advertising – when retailers run those ads, the manufacturer will pay some money if they only have them shown on the ads. 2 of the 3 most important report: balance sheet, income and cash-flow Income statement measure theoretical profit, may not be the real one....
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