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Media effecting Americans Essay

Media effecting Americans Essay - 1|P a ge THE MEDIA AND...

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1 | P a g e THE MEDIA AND ITS EFFECTS ON AMERICAN LEISURE Rec 420.04 4/29/08
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2 | P a g e Leisure is influenced by everything that takes part in our everyday life. When we walk around the city we see billboards, posters, flyers, and buses covered in advertisements of products that we consume and use on a daily basis. Truth is advertising has come to affect our leisure in a negative manner making it trendy with fads to fill our spare time. I feel that by the year 2020 our country’s leisure will dramatically be affected by the use of advertisement through the media. The country right now is on a spiraling downfall of utilizing our leisure time for our well being. Because our country is so fast paced and forever growing with new technology, we can cram more things into our schedule. Our media has developed advertising towards every sex, age, and race in the world and is initially directed to our public attention. America’s eyes are focused on household televisions on a daily basis making it impossible to escape the sway of Corporate America. Our leisure is affected directly by what we do in our spare time which encompasses where we go, our common values, and what we buy. Also the media tells us what is attractive, desirable, and socially acceptable through the news, commercials, movies, and TV shows, unfortunately we find these techniques extremely influential on society making us a product of the media. Publicstratigies.org emphasizes that action needs to be taken against alcohol marketing techniques by stating, “Drinkers under the age of 21 account for about 10 percent of the alcohol market, or $10 billion annually, according to one study. Heavy drinking practices start on average around 8th grade and continue into the early college years, and a small segment of the drinking population consumes most of the alcohol sold in the U.S. thus 15- to 25-year olds” (IPS). The media is constantly not just reaching our leisure time, but it’s pushing for things that may be harmful to our health. Alcohol and pharmaceuticals are trying to jolt their sales in anyway that is possible, even if it is morally wrong or harmful. Paxil being a popular anti-
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3 | P a g e depressant has the cunning slogan “Your Life is Waiting.” (GlaxoSmithKline) This leads the viewer to believe that there is something wrong with their life, that they are not complete, that the only thing that will fix them is this pill. Our society has found themselves sucked into these consumer traps to deviously take our money for their own wealth and greed. Our leisure has been completely warped by the fact that we can’t enjoy a walk on the beach without a prescription pill that will make it joyful. The idea that young children feel obligated to drink alcohol, to feel like they fit in, lingers in the minds of mothers across the country leading them to worry and ad to their stress and anxiety eventually leading them to believe that the television was right, there is something wrong with my life; it must be waiting.
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