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1Seneca CollegeGBD 110- Service MarketingInstructor: Ronit TeschnerExercise 2 Sustainability Marketing PlanSunflower CafeBy: Harriet Mae Jacinto 171514219November 17, 2022
2Table of ContentsBUSINESS OVERVIEW3BUSINESS NAME4TARGET MARKET4LOCATION5S.W.O.T ANALYSIS6SUSTAINABILITY6DESIGN AND LAYOUT7COMPETITORS SUSTAINABILITY8CUSTOMER EXPECTATIONS8CONCLUSION9REFERENCE9
3I.BUSINESS OVERVIEWA cup of coffee can change our mood in a day. Some people take their coffee two tothree times a day, and some are more than that, so people are addicted to coffee.Coffee shops became a trend nowadays everywhere you go you can see a coffeeshops small or big companies some people go for a coffee because of the coffee orcompany name but some grab their coffee not just because of the famous companyname but because of the taste of coffee and the service.This Coffee shop is one of the most unique and cheapest in the city. It is a vegan coffeeshop serving healthy and plant base food that is good for all varieties of ages.We offer:Sunflower Coffee (Roasted sunflower seed)Sunflower Bread (Made from sunflower wheat)Sunflower Tea (Made from dried sunflower)Regular coffee in different flavors (Coffee beans)Milk tea/ Boba tea (tea is made from dried sunflower)Pasta and BurgerDifferent Variety of Pastry that is VeganII.BUSINESS NAME

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Term
Winter
Professor
N/A
Tags
Sunflower Cafe, Coffee Shop And Marketing Strategy

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