Chapter 6 - Attention The internal processes used to set...

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Unformatted text preview: Attention The internal processes used to set prorities for mental functioning. The brain uses attention (focus) to adapt to your environment. It is important to choose what events are important to get us through the day.---------------------------- Basically wen u notice something. Processing without Attention: Automaticity Fast and effortless processing that requires little or no focused attention When a process is more automatic, the less likely you are to be consciously aware of it Automaticity frees up resources for more demanding tasks Implicit vs explict memory----------------------------------------------------- Implicit memory is stuff that comes up without having to think abt it One bad thing that comes from implicit thinking can be stereotyping. Explicit memory is memory that u must think about before you bring it up. Explicit memory is the type of memory u would use when taking a test. Experiments on Attention: Dichotic Listening Technique where different messages are presented simultaneously to each ear Task: Repeat one message, ignore the other Unattended message: Little is remembered However, some processing does occur: Cocktail party effect Treismans ear-switching experiment Subliminal Advertising late 1950s movie theater in Fort Lee, NJ advertising executive arranged to have Eat Popcorn and Drink Coke shown for 1/3 of a millisecond every 5 seconds during every film for 6 weeks claimed that coke sales went up 18%; popcorn sales went up 58% executive later admitted that he had faked data to save his then-failing ad agency---------------- Sleep teaching is a fake. So is subliminal advertising (doesnt work) Subliminal Advertising Key (1973) published Subliminal Seduction argued that advertisers were routinely using sexually suggestive subliminal messages to get consumers to buy products example: hidden image of a nude woman superimposed on the ice cubes in a glass of scotch Back Masking Hutchins--early 1980s, minister in Hot Springs, AR claimed that Satanic messages were being inserted into recordings of popular music audible if records were played backwards if played forwards, back masked messages supposedly entered unconscious, causing person to do immoral things The Evidence...
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This note was uploaded on 05/08/2008 for the course PSY 1013 taught by Professor Perry during the Spring '08 term at The University of Texas at San Antonio- San Antonio.

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Chapter 6 - Attention The internal processes used to set...

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