Chapter 567 Questions - Chapter 5 Questions 1 What is cultural relevance and how can it be illustrated Provide an illustration of an organization that

Chapter 567 Questions - Chapter 5 Questions 1 What is...

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Chapter 5 Questions: 1. What is cultural relevance, and how can it be illustrated? Provide an illustration of an organization that your feel creatively and effectively exhibits cultural relevance (outside of examples in the text). Provide links to to media or advertising example. Cultural relevance means reflecting a group’s values and showing that you understand the unique needs of a group and that you respect their values. It can be illustrated by saying not only that “I get you” but also “I respect you” too. An organization that exhibit cultural relevance effectively is McDonalds. In India where it is a custom to not eat beef, McDonalds makes a chicken maharaja mac instead of using beef they use chicken to accommodate the India custom. 2. Distinguish between "transcreation" and "translation" and discuss examples of the three situations in which transcreation is called for. Translation only works when there is little or no nuance to a message and there is no “interpretation” of the message. Transcreation means that you

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