Chap-7-8-2 - Chap 7 Supply chain Innovation for the...

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Chap 7. Supply chain Innovation for the Real-Time Economy (P213-241) Collaboration and coordination in supply chain: Coordination is more powerful than control Profits come from being able to plug into supply chain networks and then develop a reputation. Pursuit of cost saving alone doesn’t produce the profits it once did reduce responsiveness and ability to change and create new product as market evolve Companies need to be responsive Collaboration and coordination are the most important Gap between efficiency and responsiveness companies need to be at a point in between Traditional pursuit of efficiency is now less profitable Wealth is now created by supply chains that enable companies to better collaborate and coordinate their activities so as to keep up with changing market and keep delivering new products that customers want and will pay profitable prices to acquire Successful and profitable companies customers want a good price (not the lowest one) as long as they got other features they want Customer are willing to pay more and accept some quality problems in order to get what they want Low price is not the deciding factor in how most customers select these products Huge opportunity to provide collaboration platforms for all parties in a supply chain to come together and get better at doing what they do to create and deliver new product. Opportunity to reinvent supply chain by supplementing traditional supply chain practices with collaboration and coordination practices Now supply chain is inter-related companies working together to evolve product in a process of constant response to market change Only responsive supply chain provide the motivation needed for innovation and continuous change CPFR: Collaborative planning, Forecasting and Replenishment S&OP: Sales & Operation Planning Constant change in optimized supply chain, conditions change too fast for efficiency to be the only focus Massively Multi-Player Supply Chain Games: Computer games knows as Massively multiplayer online role playing games (MMORPG) where player connect from all over the globe into virtual world via internet they come together in self selecting teams to carry out daring missions in pursuit of common goals (World of Warcraft) Online games with rules, politics and opportunity to collaborate with other and build your reputation and fortune Build relationship and put together plans and go on missions These games are known as Unscripted emergent experience start from an initial set of condition and then depending on the actions and interactions of the players infinite number of outcomes Potential of these games are infinite Serious Games used to deliver training and skills development for real world situation (“Virtual World Real Leaders” done by IBM) Operating a global supply chain is a game with some pretty challenging dynamics deliver products
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