chapter 2 notes - Principles in Marketing chapter 2 Social...

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Principles in Marketing chapter 2 Social EntrepreneurshipTeach for america Tackle the thought of what they can do to help Commitment to going to areas to helpTo get people into highly poverty placesTeachers quit within two yearsHigh turnover job Sightlife Help seek people that need new eye sightThey prepare new tissue for surgeryHand in hand Int’lReach out to the poorest peopleInternational schooling for people in India, afghanistan and other places.All still make moneyIndustry is structured as IndustryOfferingsBusiness firms- GoalsSales Market shareProfits Nonprofit organizations- GoalsClients Satisfaction Efficiency Sustainable development Can’t be “all things to all people”Some people may walk in and want something and you feel bad because you don’t have it. Therefore you only have limited resources to market offerings.Have to consider that it could cost you a lot of moneyStrategyA long term investmentsThere are certain things that you have consider what is going to

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Term
Spring
Professor
Goble
Tags
Management, Marketing, core values, level strategy, business unit level

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