Law-After Lots of Legal Angling in Name Game - After Lots...

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After Lots of Legal Angling in Name Game, Restaurateur Reels in a Keeper By John Kessler [email protected] What’s in a name? For Tom Catherall, nothing but angst, dashed hopes and a small fortune in legal fees. Catherall – who has four restaurants in Lenox Square and Virginia-Highland – has been angling to open a big seafood restaurant in Perimeter Mall. All along, he’s has been looking for a name that suggested fun, excitement and the sea. Something simple. Something Catchy. Easier said than done. Initially, he was going to call the restaurant Fish. His lawyers researched the name for previous trademarks (a process that costs $1,100) and came up with the go ahead. So they devised a logo (another $1,000) and got ready to trademark the name. Then came a letter from the lawyers to the Buckhead Life Restaurant Group. Since the Atlanta Fish Market in Buckhead is best known for its enormous sculpture of a leaping fish and it is often called “The Big Fish,” the new restaurant would confuse customers.

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