IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 19, Issue 4, Ver. III (Apr. 2014), PP 99-104 e-ISSN: 2279-0837, p-ISSN: 2279-0845. 99 | Page The Strengths and Weaknesses of Research Methodology: Comparison and Complimentary between Qualitative and Quantitative Approaches Looi Theam Choy (Faculty of Arts and Social Science, University of Malaya, Malaysia)Abstract: The purpose of this study is compared strengths and weaknesses of qualitative and quantitative research methodologies in social science fields. Reviewed recent secondary resources, there is no best approach between both research methodologies due to existing strengths and weaknesses among both types of research methodologies. To plan and implement a research, choosing either one research methodology will still be occurred strengths and weaknesses for the research. This common study only based on existing secondary data and sources to interpret results. No primary data approach on this study due to sufficient source and data from secondary resources. The defined cases have proven that complementary approach between qualitative and quantitative approaches for a same research topic may provide expected results as both references better than just thoroughly considering either one research methodology approach. Keywords: Qualitative Approach, Quantitative Approach, Qualitative Research Methodology, Quantitative Research Methodology. I.Introduction 1.1 Introduction of Quantitative Approach in Research Methodologies The process of conducting a quantitative study begins with a researcher selecting a topic. Quantitative researchers typically start with a general area of study or issue of professional or personal interest. Researchers must narrow it down to, or focus on, a specific research question that can be addressed in the study. Often this requires a careful review of the research literatures and developing hypotheses that frequently come from social theory (Neuman, 2006: 14). Designing the study requires making decisions about the type of case or samples to select how to measure relevant factors and what research techniques such as questionnaires or experiments to be employed (Neuman, 2006: 14). In addition, quantitative methodscharacteristically refer to standardized questionnaires that are administered to individuals or households, which are identified through various forms of sampling usually random sampling (Dudwick, Kuehnast, Jones and Woolcock, 2006: 3). Basically, probability or non-probability sampling approaches are required researchers to choose a proper way before drawing a sample size. Next is the data collection step. A quantitative researcher will very carefully record and verify information, almost always in one form of numbers and usually transfer the data into computer-readable format (Neuman, 2006: 14). Quantitative data can help establish correlations between given variables and outcomes.
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