DHA%203245%20Site%20analysis%20assignment0

DHA%203245%20Site%20analysis%20assignment0 - What type of...

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DHA 3245 Site-Selection Project (40 pts) –Due: April 3, 2008 - Form a group of 4 or 5 and prepare a 4-page paper and a 5-minute presentation. Names of Team Members: Name and address of Shopping Center: Please select a regional or community shopping center and analyze sites within the shopping center. 1. In your shopping center, identify a site where stores are clustered appropriately based on the principle of cumulative attraction (i.e., a cluster of similar and complementary retailing activities will generally have great drawing power) and analyze the site. 1) Mark the store cluster that you identified on the map. (2pts) 2) Why do you think stores are clustered appropriately at this site? How are stores similar and/or different in terms of their merchandise, target market, price range, and customer service? (10pts) 3)
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Unformatted text preview: What type of new store can enhance the drawing power of this site? Why? (3pts) 2. In your shopping center, identify a site where stores are clustered inappropriately based on the principle of cumulative attraction. 1) Mark the store cluster that you identified on the map. (2pts) 2) Why do you think stores are clustered inappropriately? How stores are similar and/or different in terms of their merchandise, target market, price range, and customer service? (10pts) 3) What are your suggestions to improve the drawing power of this site? (3pts) 3. In your shopping center, identify a site where you want to open a new store. 1) Mark the site that you identified on the map. (2pts) 2) What type of store do you want to open at this site? Why do you think that store would be competitive at this site? (8pts)...
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This note was uploaded on 05/10/2008 for the course DHA 3245 taught by Professor Jaeha during the Spring '08 term at Minnesota.

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