Lecture 14 - What are they doing down there The question is...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What  are  they doing down there? The question is from Margulis & Sagan (2000), as is our answer.  
Background image of page 2
What indeed?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Media epochs Triba l: from the advent language Literate : from about 2000 B.C.E. Print:  from 1450 C.E. Electronic:   from about 1850 C.E.
Background image of page 4
The medium is . . . The  message The  massage The  mass age (Marshall McLuhan)
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Defining the relationship What  function  does this media (really)  perform? How much does it (really)  influence   audiences?   How do audiences (really)  process   mediated messages?
Background image of page 6
Function and purpose Purpose  is the  stated or overt  goal  of the message. Function  is what the message  does
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Three possibilities . . .  1. Do the media tell us  what  to  think about? 1. Do the media tell us  what not  to  think about?   1. Do the media affect  the way  we  think? 
Background image of page 8
Five theories (of mass communication) 1. Direct effects 1. Uses and gratification 1. Agenda setting 1. Cultivation 1. Cultural studies
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Hypodermic needles? Q.  How do media effect us?
Background image of page 10
Image of page 11
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/10/2008 for the course COMM 1210 taught by Professor Britt,lori during the Spring '07 term at Colorado.

Page1 / 21

Lecture 14 - What are they doing down there The question is...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online