Chapter 04 - Chapter 04 Attitude Ambivalence mixture of...

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Chapter 04 Attitude Ambivalence – mixture of positive and negative attitudes How are attitudes formed? Classical Conditioning UCS: automatic, unlearned stimuli UCR: response elicited by the UCS CS: neutral stimulus that is paired with the UCS and comes to elicit a CR CR: response elicited by the CS Shot (UCS) pain, anxiety, cry (UCR) Dr. White coat (CS) anxiety, cry (CR) Instrumental Conditioning Laws of effect: attitude/behaviors are followed by a series of positive events or outcomes Increase of engagement in that behavior Strengthening of that positive attitude and vice versa Observational Learning Learned by watching others Mere Exposure Repeatedly exposed to something that can create an attitude Habituation: repeated exposure to stimuli, our emotions/actions tend to diminish Sensitization: repeated exposure to stimuli, our emotions/actions tend to increase Social Comparisons Compare ourselves to others (are our attitudes appropriate and acceptable?) Functions of Attitudes
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This note was uploaded on 05/10/2008 for the course PSYC 205 taught by Professor Roberts-whalen during the Spring '08 term at Baton Rouge CC.

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Chapter 04 - Chapter 04 Attitude Ambivalence mixture of...

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