{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

aem 220 business project

aem 220 business project - Guess Inc Adedotun Adesida...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Guess, Inc. Adedotun Adesida Konadu Barima Erica Ross AEM 220 Spring 2007
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
TABLE OF CONTENTS Table of Contents……………………………………………………………….…………..p.1 Memorandum……………………………………………………………………….………p.2 Introduction……………………………………………………………………….……….. p. 3 Financial Analysis……………………………………………………………………..…… DuPont Analysis Liquidity Analysis (and so on…)
Background image of page 2
Date: May 7, 2005 To: Professor Perez and AEM 220 TAs From: Adedotun Adesida, Konadu Barima, and Erica Ross Subject: Guess, Inc. (One page, single-spaced memorandum – divide into four paragraphs to address the short-term viability, long-term viability, company strategy and stock price valuation [see assignment sheet for more directions]. Clearly state what the company strategy is and explain whether your group believes it is appropriate. For the determination of the stock price valuation, be sure to show your calculations in the appendix.)
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
I. Introduction: Company Name: Guess, Inc. Date of incorporation: July, 1996 Main business: Guess, Inc . designs, markets, distributes and licenses lifestyle collections of casual apparel and accessories for men, women and children that reflect the American lifestyle and European fashion sensibilities. The Company owns numerous trademarks, including GUESS, GUESS?, GUESS U.S.A., GUESS Jeans, GUESS?, Triangle Design, MARCIANO, Question Mark and Triangle Design, BRAND G, a stylized G and a stylized M, Baby GUESS, and GUESS Collection. The lines include full collections of denim and cotton clothing, including jeans, pants, overalls, skirts, dresses, shorts, blouses, shirts, jackets and knitwear. It also selectively grants licenses to manufacture and distribute a range of products that complement its apparel lines, including eyewear, watches, handbags, footwear, kids' and infants' apparel, leather apparel, fragrance, jewelry and other fashion accessories. The Company's products are sold through three primary distribution channels: in its own stores, to a network of wholesale accounts and through the Internet. GUESS branded products, some of which are produced under license, are also sold internationally through a series of licensees and distributors. Mission Statement: At GUESS?, we are committed to being a worldwide leader in the fashion industry.We deliver products and services of uncompromising quality and integrity consistent with our brand and our image.We are committed to listening and responding to the needs of our customers, associates, and business partners, and to honoring their individual value.We are dedicated to personal and professional enrichment through an environment of open communication, teamwork, trust, and respect.We continue to give back to the community, support humanity, and protect the environment as part of our responsibilities.We remain committed to an entrepreneurial spirit that fuels the growth of our company and increases shareholder value.Through principled leadership, we embrace
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}