Week 3 B - Communications Strategy Communications must:...

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Communications Strategy
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Communications must: o Create and manage realistic expectations o Tie the XYZ project to daily operations
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Communications are important because: o All employees are critical to success o Every employee needs accurate information to continue to do his job well o Leadership must continually and effectively communicate project goals o Employees must have their questions answered
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Communications must accurately and reliably address the following: o Who will be involved? o What is ABC? o When will ABC be in place? o Where will ABC be implemented? o Why do we need ABC? o How will ABC affect me?
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We will communicate by: o Establishing a process for communicating o Helping leadership effectively manage the change process o Tailor communications to different audiences o Provide communications that allow local leaders to communicate to their employees o Establish a feedback process o Provide leadership with a clear understanding of how work will be done o Tell leadership in advance of impacts to employees or customers o Help leadership in their communication efforts
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This note was uploaded on 05/11/2008 for the course NBA 5780 taught by Professor Peck,nathan during the Spring '08 term at Cornell University (Engineering School).

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Week 3 B - Communications Strategy Communications must:...

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