(1) - Colleges Dabble in Fragrances WSJ.com...

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See a sample reprint in PDF format. Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit Order a reprint of this article now A-HED Colleges Dabble in Fragrances Smelling Opportunity, Colleges Are Coming Out With Their Own Colognes and Perfumes. Updated Nov. 9, 2013 7:24 p.m. ET When word got out in June that Texas A&M University was coming out with its own brand of fragrances this fall, students and alumni took to Twitter to suggest some scents. Among them: "Bat Feces" and "Chilifest Stink." But for Masik Collegiate Fragrances, the New York company that developed the school's cologne and perfume, Texas A&M conjures something more aromatic. It describes the men's fragrance as "refreshing top notes of Italian lemon, bergamot and iced pineapple" that open into "a body of vivid florals, raw nutmeg and cinnamon." The scent, Masik says, seeks to capture the "timeless honor of Aggie traditions" and the "crazed adoration of Aggie maroon," one of the school colors. Though some might associate college with olfactory assaults like stale beer and sweaty locker rooms, more schools smell opportunity in bottling a signature scent. Masik released fragrances for six other schools this fall, including the University of Kentucky and Clemson University, bringing its total lineup to 17 colleges, with more on the way, says chief executive Katie Masich. The University of Notre Dame also came out with a scent this fall, produced by the Cloudbreak Group, which created a cologne and a perfume for the New York Yankees that the company says garnered nearly $10 million in retail sales in 2012.
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