Health City Cayman Islands Presentation

Health City Cayman Islands Presentation - Health City...

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Health City Cayman islands
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Company Background Based off of Bangalore, India operations Great Recession in US during 2007 – 2009 which affected Cayman’s economy significantly Founded because of the desire to diversify local economy Decided on medical tourism because of local businessman Harry Chandi Already had established relationship with Dr. Devi Shetty, the chairman of Narayana Health Dr. Shetty had dreamed of operating a hospital near the US Joint Venture with Ascension The construction of the HCCI hospital started in February 2013 Porter’s 5 forces Company Analysis Problems Background Strategy Recommendations Pricing Insurance Conclusion
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Ascension Ascension Health was established in 1999, headquartered in Edmundson, Missouri, USA It is non-profit health system in the US 501(c) (2) &(3) – It is a type of tax exempted organization Largest Catholic health system in the World Joint venture with HCCI In order to help HCCI in exchange for potential goodwill Ascension has given HCCI many of its current equipment etc. Porter’s 5 forces Company Analysis Problems Background Strategy Recommendations Pricing Insurance Conclusion
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GDP for USA and Cayman Islands USA GDP: $53,041.98 per person Population: 320,590,000 (3 rd most populated in the world Cayman Islands GDP: $58,000 per capita (14 th highest in the world, highest in the Caribbean) Population: 54,397 As you can see, the Cayman Islands has lower population so HCCI cannot limit its services to single area; it must be able to target the US In US, survey done by the CDC 395,000 cases Coronary artery bypass graft so there is a demand We will discuss about the pricing later in the presentation Porter’s 5 forces Company Analysis Problems Background Strategy Recommendations Pricing Insurance Conclusion
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Industry analysis Porter’s 5 forces Power of Suppliers Can get cheap supplies from India, also has own oxygen supply from plant Power of Buyers Not much bargaining power amongst consumers take what they can Threat of New Entrants Hospitals cost a lot Threat of Substitute Products/Services Foreign countries outside of U.S. have lower health care costs Rivalry Among Existing Competitors Non-existent in the areas they are targeting U.S. Cayman Islands, South America Porter’s 5 forces Company Analysis Problems Background Strategy Recommendations Pricing Insurance Conclusion
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Business Strategy
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