(5) - Branding Concepts Branding Concepts Dr Kenneth N...

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Branding Concepts 10/8/2015 University of North Texas 1 Marketing Foundations 10/8/2015 University of North Texas 1 Branding Concepts Dr. Kenneth N. Thompson University of North Texas Marketing Foundations 25 Biggest Product Flops http://www.dailyfinance.com/photos/top- 25-biggest-product-flops-of-all-time/ 10/8/2015 University of North Texas 4 Marketing Foundations 10/8/2015 University of North Texas 5 Overview Branding definitions & Concepts Brands are… Brand Identifiers Classifying ‘brands’ Using Brand Equity – Branding Strategies Family branding Individual brands Brand extension Co-branding Over-branding and re- branding Brands and Positioning
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Branding Concepts 10/8/2015 University of North Texas 2 Marketing Foundations 10/8/2015 University of North Texas 6 Branding Definitions & Concepts Marketing Foundations What is a brand? 10/8/2015 University of North Texas 7 Marketing Foundations What is a brand? 10/8/2015 University of North Texas 8
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Branding Concepts 10/8/2015 University of North Texas 3 Marketing Foundations What is a brand? 10/8/2015 University of North Texas 9 http://www.forbes.com/sites/darrenheitner/2012/10/17/nikes- disassociation-from-lance-armstrong-makes-nike-a-stronger-brand/ Marketing Foundations What is a brand? 10/8/2015 University of North Texas 10 Marketing Foundations Rebranding Arthur Anderson Consulting The Evolution of Accenture
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