what's on media - marc benioff - 3rd meeting

what's on media - marc benioff - 3rd meeting - Ridhotullah...

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MARKETING MANAGEMENT: WEEKLY GROUPS ASSIGNMENTS 1. What kind of issue that the article talk about? A man named by Marc Benioff has build a software company from zero (which is from the early beginning), and it grows year by year massively until the company being the one of goliath company today. 2. What is the problem? What kind of solutions that the article delivers? The problem is: How can Marc Benioff, as CEO Salesforce.com, preserve and stick his company performance up from zero to being goliath right now. There are some solutions and strategy that Marc Benioff do. And they are: a. Salesforce.com is the one of many company that really visionary in their mindset. And because of that, Salesforce.com do really know about the kind of product wanted and needed by the consumer. b. Salesforce.com also do and drive innovation periodically. With so, this company has a new product quarterly to attract the media and also consumer. c. Salesforce.com always dares themselves to compete their competitor by using different strategy. The strategy that they’ve done and have to do is provoke the industry Goliath.
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