marketing project - 3 How will you create your brand Draw...

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3. How will you create your brand? Draw an appropriate logo for your pies/company, taking into consideration all relevant factors. The logo of the chicken pie is a picture of a muscular rooster wearing a king’s crown and smiling widely while holding a large smoky chicken pie, with our brand name ‘King’s Chicken Pie’ attached below, then follows with our slogan ‘No Pie, No Gain!’. The chicken pie represents the product that we’re selling. The smoke coming out the pie represents the freshness and the excellent quality of the pie therefore it will build an expectation from our potential customers. The rooster’s lean body indirect portraits that our pies are low fat, healthy and delicious, made from genuine fresh ingredients. It is also showing that the rooster is strong and dependable which reflects our brand. The smile shows happiness and joy from eating the chicken pie, also our joy to serve the customers. The huge pi symbol ( π) which rhymes with the word ‘pie’ on the singlet gives a deep impression to our audience, by which our brand will suddenly poop out from the audience’s mind once they see the pi symbol elsewhere. It will also offer a convenience for our customers to search our product on market refrigerator. The size of the pie describes that the pie we make is as big as the customer can imagine and fulfilling, worthy of the price. Steps of Developing our brand (based on slides chp8):
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-Brand Positioning: (Product Attributes, Product benefits, product beliefs and values) -Brand Name Selection: Easy to pronounce and remember ( π is easy to recognize and remember) (translatable) -Brand Sponsorship: (Manufacturer’s Brand) -Brand Development Strategies : Line extension (Introducing new flavor choices)
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There are three types of brand positioning, which are product attributes, product benefits and product beliefs and values.
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