D7 Group Presentation - D7 Group Presentation Topic...

Info icon This preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
D7 Group Presentation Topic: Creative Problem Solving and Decision Making Members: Begimai, Gane, Kit, Saba, Sarah, Tony, Tsiry
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Introduction We are ABC tourism company’s outsourced R&D team. We have a record of good research outcomes that lead to successful implementations by our clients. For this presentation, we have developed a decision-making model on group overseas trips sellable to ABC’s customers, who are young and lively Chinese. We compared 5 cities, Bangkok, Hanoi, Taipei, Seoul and Tokyo, using the 6- step rational decision-making model. Let’s begin!
Image of page 2
Step 1: Classify and define the problem or opportunity Decision structure: Nonprogrammed, significant, nonrecurring, nonroutine, expensive, have major consequences, takes a longer period of time to make. Decision-making condition: Risky. Decision-making model: Rational – optimize. Level of participation: Group. Problem statements: There is insufficient research information on group travel in those 5 selected cities for ABC to develop marketing strategy for their target group. There had been no clear comparison in terms of group travel in those 5 cities based on ABC’s desired criteria. Hence, ABC couldn’t decide on which city for them to invest their group travel package in.
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Step 2: Set objectives Objectives: 1) To perform extensive research on comparison among the 5 cities (Bangkok, Hanoi, Taipei, Seoul & Tokyo) based on ABC’s desired criteria (2 ‘musts’ & 11 ‘wants’) throughout November 2016.
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern