profit and poverty - Face Value | Profits and Poverty...

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Face Value | Profits and Poverty Submitted to Dr. Shiv K. Gupta by Manish Ghimire In partial fulfillment of course requirement for MBA: 630(01); Marketing Management and Planning The University of Findlay March 29, 2016
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Summary: - The article “Profits and Poverty” is a review from the book The Fortune at the Bottom of the Pyramid written by C.K. Prahalad which mainly focused on creating healthy relationship between business and poor people. Author starts with the statement that we should take poor as an innovative entrepreneurs rather than taking them as a burden. Prahalad have criticized the traditional top-down thinking where organization tends to think poor as victim to be helped and he believed poor can be a part for solving the problems. He figure out that organization can earn high potential profit of $13 trillion a year by serving 4-5 billion people who earn less than $2 a day. At last the reviewer had made the criticism on idea of Prahalad for re-engineering the product for poor people which is hard to accomplish.
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