(2) - Bugatti Hopes Handbags Will Turbocharge Brand WSJ.com...

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9/24/13 Bugatti Hopes Handbags Will Turbocharge Brand - WSJ.com online.wsj.com/article/SB10001424052702303759604579094631184013324.html#printMode?KEYWORDS=importance+of+brand+positioning 1/3 See a sample reprint in PDF f ormat. Order a reprint of this article now EUROPE BUSINESS NEWS Updated September 24, 2013, 8:01 a.m. ET Reuters Actors performs during the Bugatti presentation at the Volkswagen group night at the Frankfurt motor show September 9, 2013. By MARIETTA CAUCHI And GILLES CASTONGUAY The Bugatti Veyron supercar can accelerate from zero to 100 kilometers an hour in just 2.5 seconds. It is with a similar rush that Bugatti Automobile SAS has entered the world of car-related fashion. The auto maker, owned by Germany's Volkswagen AG since 1998, plans an international chain of retail stores to sell its just-launched, limited-edition Bugatti clothing and accessories to add to a small range of merchandise already on sale. Bugatti showed off its new haute couture at Milan's annual fashion fair last week. Bugatti is joining a growing band of premium auto makers determined to enhance the appeal of their brands and entice new customers, particularly women, Dow Jones Reprints: This copy is f or y our personal, non-commercial use only . To order presentation-ready copies f or distribution to y our colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or v isit Bugatti Hopes Handbags Will Turbocharge Brand Luxury Car Maker Enters Fashion World to Entice New Customers
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9/24/13 Bugatti Hopes Handbags Will Turbocharge Brand - WSJ.com online.wsj.com/article/SB10001424052702303759604579094631184013324.html#printMode?KEYWORDS=importance+of+brand+positioning 2/3 The car maker Bugatti has launched a new tailor- made clothing and accessories service. Gilles Castonguay spoke with Bugatti’s art director, Daniele Andretta at the launch event. Report via #WorldStream.
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