219-1 - March 2010 Building a Digital Economy The...

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BUILDING A DIGITAL ECONOMY : THE IMPORTANCE OF SAVING JOBS IN THE EU’S CREATIVE INDUSTRIES March 2010 TERA C onsultants The study was conducted by TERA Consultants, an independent Paris-based consultancy International Chamber of Commerce/BASCAP – The study was commissioned by the International Chamber of Commerce’s BASCAP initiative
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2 Building a Digital Economy : The Importance of Saving Jobs in the EU’s Creative Industries / Table of contents Building a Digital Economy: The Importance of Saving Jobs in the EU's Creative Industries Executive Summary 4 Acknowledgements 10 Introduction 11 Chapter 1. The Contribution of the Creative Industries to the European Economy 12 1.1. Defining “creative industries” 12 1.2. Economic contribution of creative industries at EU and national levels 16 1.3. Conclusions 17 Chapter 2. The Impact of Piracy on the Most Affected European Creative Industries 18 2.1 Methodology 18 2.2. The impact of piracy on the audiovisual industry 21 2.2.1. France 23 2.2.2. Germany 25 2.2.3. Italy 27 2.2.4. Spain 29 2.2.5. UK 31 2.2.6. From revenue to job losses for the audiovisual sectors 33 2.3. Piracy of software products 33 2.4. The Impact of piracy on the creative industries revenues and employment in Europe 35 Chapter 3 . The Economic Impact of Piracy in Europe by 2015 36 3.1. Factors driving future piracy in Europe 36 3.1.1 The increasing use by consumers of digital communications technology 36 3.1.2. The diversification of piracy techniques 39 3.1.3 The extended digitisation and online availability of creative products 41 3.2. Assessing the impact of digital piracy on Europe’s creative industries in 2015 42 TABLE OF CONTENTS
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Table of contents / Building a Digital Economy : The Importance of Saving Jobs in the EU’s Creative Industries 3 Conclusion 46 Appendices 47 Appendix 1: Copyright infringements assumptions for national case studies 47 France 47 Germany 48 Italy 50 Spain 52 United Kingdom 54 Appendix 2: Substitution rate for music 57 Appendix 3: Specific assumptions for DVDs 58 Appendix 4: Specific assumptions for TV series 60 Appendix 5: Revenues in sales per person employed in audiovisual industries 61 Appendix 6: Revenues in sales per person employed in software industry 62 Appendix 7: Highlight on cross border issues 63 List of tables and figures 64 Appendices 65 References 66
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4 Building a Digital Economy : The Importance of Saving Jobs in the EU’s Creative Industries / Executive Summary Building a Digital Economy : The Importance of Saving Jobs in the EU’s Creative Industries EXECUTIVE SUMMARY 1. OBJECTIVES OF THE STUDY The production and distribution of works by creative industries, including movies, music, television programmes and software, has been recognised as having a positive effect on economic growth and the creation of jobs. Unfortunately, over the last decade digital piracy (copyright infringement of digital media) has increasingly threatened the economic performance of the industries responsible for these creative works.
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