M3_Penetrating the Market-1 - memo[Company name To Director...

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memo [Company name] To: Director, Division of International Expansion From: CC: Regional Expansion Coordinator Date: Re: Penetrating the Market in Brazil Comments: As the senior team responsible for identifying new prospects for the Division of International Expansion, we are recommending penetration into Brazil to strengthen our presence and gain a stronghold in the South American market. Below is research that justifies our recommendation: Demographics and Location It is the largest country in South America and the fifth-largest in the world. It has a coast with 4500 miles (7200 km) along the Atlantic Ocean. The official language is Portuguese. 80% of inhabitants are Roman Catholic, 15% Protestant, and less than .5% are of differing religions. A mixture of ethnicities includes Portuguese, Japanese, Italian, German, and American. Approximately 55% of the population is white, 38% mulatto, 6% black, and 1% other than Japanese, Amerindian, and Arab. Raw Materials Accounts for 25% of global exports of raw cane and refined sugar World leader in soybean exports
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