03 Basic Applied Research, Nonexperimental methods

03 Basic Applied Research, Nonexperimental methods - 1 1 2...

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9/14/2016 1 RESEARCH: BASIC, APPLIED, OBSERVATIONAL, SURVEY Class 3 1 LECTURE OUTLINE Types of Research Basic Applied Non-experimental methods Observational Research Survey-based research BASIC AND APPLIED RESEARCH Two types of question, but one main goal. BASIC AND APPLIED RESEARCH Both are valid approaches Both can be scientific Both create new knowledge Not dichotomous Basic…………………………….Applied What are you interested in? How would you like to work? BASIC RESEARCH The BIG questions 3 4 5 6
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9/14/2016 2 Attempts to advance theories The nature of behavior Greater recognition Slow Maybe years to find answers Academic Tenure Industry Specialized Must be really good. $$$ APPLIED RESEARCH The REAL questions Attempts to find solutions to practical problems Truths about behavior (for a specific end) Less overall recognition Fast Shorter Deadlines!! Commercial Industry Institutional 7 BASIC OR APPLIED 10
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9/14/2016 3 Basic research questions “Why…” Broad scope Applied research questions “Does/Do…” Narrow scope OBSERVATIONAL RESEARCH I bet that you think it’s easy! OBSERVATIONAL RESEARCH Psychology has four main goals 1. Describe behavior 2. Predict behavior 3. Determine the causes of behavior 4. Explain behavior 5. The scientific method is the best way to achieve these goals (closest to the truth). Experimentation Controlled settings OBSERVATIONAL RESEARCH What if you cannot control the setting? Experiments are not feasible? Don’t know where to start? What questions are you trying to answer? Observational research Provides starting-point questions and answers 11 12 13
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9/14/2016 4 Describes behavior OBSERVATIONAL RESEARCH Anthropology Ethnography Cultures Subcultures An attempt to describe the experiences Broad, but rich descriptions OBSERVATIONAL RESEARCH David Mark, Ph.D.
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