Distribution Group 5

Distribution Group 5 - HCS Compute rs All Roads Lead to The...

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A l l R o a d s L e a d t o T h e M a r k e t P l a c e HCS Compute rs
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Key Concerns of Distributors Eroding sales margins due to competitively prices E- Commerce portals New product lines were available on E-Commerce portals but were not fully released to the distributors Fear that distributors for IT companies might be obsolete as rumours spread that big brands were planning on going “purely virtual”
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Supplier-Distributor Relationship Deep-rooted connection with the brand: o HCS meant a great deal to the distributors o Inclusive growth of distributors along with the organisation has made them loyal to HCS o Provided distributors with a unique identity “HCS Saha” o Connection was so strong, distributors wanted their children to enter the same business ……The strong foundation that this relationship is built on makes HCS’s distributor’s a significant asset
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The Dilemma – To Sell or Not
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