MOVIE RENTAL INDUSTRY

MOVIE RENTAL INDUSTRY - MOVIE RENTAL INDUSTRY Group 8...

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MOVIE RENTAL INDUSTRY Group 8: Abhinav Unnikrishnan A060 Anish Varghese B065 Aashay Bhosle B011 Anil Sehrawat C038 Satyajit Hoskote E019 Shashank Easwaran E013
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The start of an industry The beginning of the video rental industry can be traced back to one of the most epic marketing battles of all times THE VIDEO FORMAT WAR Betamax vs VHS Vs
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The failure of Betamax Why? Simple, they misread the consumer behavior
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The rise of video rental cultural factors The baby boomer generation came of age The Vietnam war ended Ronald Regan became president The 60s and 70s were the finest years for American cinema VCRs became very cheap Movies became widely accepted as family past times Hundreds of these Mom and Pop stores opened, creating ease of access
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A Blockbuster to a Flop show And the failure? Deteriorating service Consumers flocked to the internet
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The rise of torrents What is a torrent? Peer to peer file sharing protocol No third party file sharing service required Internet penetration On Demand Free Can pick up where you left of One software
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The rise of torrents Most Popular Torrent Sites KickassTorrents The Pirate Bay ExtraTorrent Torrentz RARBG 1337x EZTV.ag TorrentHound
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