Marketing _Cadbury - Social Media and Web Analytics 5 Anish...

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Social Media and Web Analytics 5 Anish George | C013 Akshay| D054 Shruti Singhal | 55 Nandini
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INTRODUCTION
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Cadbury India A Global Confectionary Power House A Global Confectionary Power House
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Cadbury Brands In India
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Cadbury Dairy Milk Cultural Factors at play: “Kya swaad hai zindagi mein” “Kuch Meetha Ho Jaye” “Shubh Aarambh” Sub-Culture Factor: “Cadbury Mishti Shera Srishti”
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Perk & Cadbury Shots Social Factors : Reference Group – Family “ Extra Wafer, Extra Chocolaty, Extra Pyaar” Cultural Factor : “ Laddo Campaign”
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Gems Personal Factors : “Raho umarless” “No umar for favourite colour”
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Silk Social Group – Silkaholics “Come say it with Silk” Swipe For Silk Photo Booth Silk Check-in
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Bournville Psychological Factor: “You just don’t buy a Bournville, you earn it”
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Target Audience
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Digital Presence
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Social Media Presence:Facebook How successful is the brand in terms of number of followers?
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