CORP3501 - lecture 7 student copy - The enlightened ruler...

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CORP3501: GLOBAL STRATEGIC MANAGEMENT Lecture 7:  Introducing the Resource Based View Dr Chris Odindo, FHEA, BA(Hons), MBA, PGCHE (Distinction) “The enlightened ruler lays his plans well ahead; the good general cultivates his resources” - Sun Tzu
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CORP3501 | Lecture 7 | Introducing The Resource Based View | Term One 3 Outline and Learning Outcomes Understanding the rationale for the development of the  RBV perspective of strategy. To identify the nature of resources and map their  strategic significance. Application of a RBV perspective in understanding an  organisation’s potential for sustainable competitive  advantage
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Dr Chris Odindo FHEA, BA (Hons), MBA, PGCHE (Distinction) CORP3501 | Lecture 7 | Introducing The Resource Based View | Term One No one author created the theory but rather the RBV reflects the  development of an Incremental school of thought over the last 20 years.  Some key authors however include:  Wernerfelt (1984) A resource-based view of the firm, (Strategic  Management Journal)  Prahalad & Hamel (1990) The Core Competence of the Corporation  (Harvard Business Review)  Barney (1991) Firm resources and sustained competitive advantage  (Journal of Management)  Grant (1991) The resource-based theory of competitive advantage:  Implications for strategy formulation (California Management Review)  Kay (1994) Foundations of Corporate Success (Book)  Emergence and Development of the RBV 
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Dr Chris Odindo FHEA, BA (Hons), MBA, PGCHE (Distinction) CORP3501 | Lecture 7 | Introducing The Resource Based View | Term One A Resource-based View of Strategy The  resource-based  view  (RBV)  of  strategy  asserts  that  the  competitive  advantage  and  superior  performance  of  an  organisation  is  explained  by the distinctiveness of its  capabilities. …firm performance is then arguably primarily driven by firms 'strategic resources' and capabilities rather than by their product market strategies or by the structural characteristics of the industries in which they operate.
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Dr Chris Odindo FHEA, BA (Hons), MBA, PGCHE (Distinction) CORP3501 | Lecture 7 | Introducing The Resource Based View | Term One Long-term monitoring Analysis of the envi ron men t Vision, mission & objectives Rational Selection Options Develop ment Implementation Analysis of resources Long-term monitoring Adapted from Lynch (2010) Profit-maximising Choice Competition Profit Maximising and Competition Based Theories
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Dr Chris Odindo FHEA, BA (Hons), MBA, PGCHE (Distinction) CORP3501 | Lecture 7 | Introducing The Resource Based View | Term One Long-term monitoring Analysis of the envi ron men t Vision, mission & objectives Rational Selection Options Develop ment Implementation Analysis of resources Long-term monitoring Adapted from Lynch (2010) Resources Direct & Guide Key Strategy Areas Resource Based Theories
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