Ch. 9-10 marketing research - Ch 9-10 In the confidence...

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Ch. 9-10 In the confidence interval formula for sample size, the symbol e represents: Answer: Acceptable error (desired accuracy level) A(n) ________ is a break-off where the respondent stops answering in the middle of the  questionnaire. Answer: Incomplete response The ________ is the entire group under study as specified by a research project. Answer: Population ________ is the identification of code values that are associated with the possible  responses for each question on the questionnaire. Answer: Data Coding Errors that pertain to anything in the research process except sample size are known as: Answer: non-sampling errors It is the researcher's responsibility to select only sample frames that: A: have the least amount of error at a reasonable cost. In the confidence interval formula for sample size, q= 100%-p A(n) ________ occurs when a respondent reaches a certain point, and then decides not to  answer any more questions for the survey.
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