Case scenario 2 - BUSINESS DECISION CASE Oprah Winfrey Not...

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Unformatted text preview: BUSINESS DECISION CASE Oprah Winfrey Not Forgotten: The Importance of Giving Back The chapter discusses the case for and against corporate social responsibility—and the positive effects of “be- ing good” and trying to make the world a better place. Many times, social responsibility and philanthropy are associated with companies and nonprofit organizations, but have you ever stopped to think about the difference a single individual can make? While some companies and nonprofits have tirelessly contn'buted to bettering society, employees, customers, and the local communities in which they operate, have you ever thought about an individual like IClprah Winfrey and the power she possesses as a philanthropist? What is it that inspires some people to give in such profound and immense ways? Oprah‘s childhood reveals much about her philanthropic roots. She has long believed that education is the door to free- dom, offering a chance at a brighter future?” She was raised in rural Mississippi by her grandmother, who read books to her and instilled in her a love of reading, learning, and going to die library. Oprah began memorizing Bible verses and performing for her grandmother‘s friends at the age of three. At the age of five, she began kindergarten—already knowing how to read and trite.“ In middle school a teacher suggested that Oprah attend licolet High School in Glendale, Wisconsin. At Nicolet, Oprah as the only African American student, but she was later quoted s saying, “In 1963 it was real hip to know a black person, so I tas very popular.”1m She went on to graduate from Tennessee rate, where she earned a degree in speech and drama.'”2 Oprah is the most powerful African American woman f all time. Forbes magazine has calculated her not worth at 2.? billion.“13 In 2335, she became the first African American erson listed by BusinessWeek magazine in its top 50 philan- tropists list—reportedly giving away over $330 million of er own money.' She is commonly touted with top billing of rose celebrities who give away the largest percentage of their wn money. What has propelled her to these heights and why as she given back so generously? According to a BusinessWssk interview, Oprah’s inapira- on as a philandiropist came one Christmas at around the ge of 12, when she knew there would be no gifts under the ee—or even a tree. When a trio of nuns showed up at her tmily’s home with food and gifts [and a doll of her very own], he says, “I remember feeling that I mattered enough to these uns—who I had never met and to this day still do not know teir names—and what it meant that they had remembered me. wasn*t forgotten!“S Oprah’s causes are related to education and empowerment. [er Angel Network, which began in 1993, has given over $33 million to various causes and nonprofits. Oprah personally donated $11 million of her own money to Hurricane Katrina victims. 1”? In 2133?, she spent $40 million to build the Oprah Winfrey Leadership Academy for girls in Johannesburg, South Africa. The project is meant to empower young girls to become leaders of their communities?” On her success, Oprah says, “What material success does is provide you with the ability to concentrate on other things that really matter. And that is being able to make a difference, not only in your own life, but in other people‘s lives?“ What's Your Take? 1. Are you aware of other celebrities who have made signifi- cant contributions as philanthropists, and if so, what are their causes? 2.. It is stated that companies are not separate from society. Are celebrities separate from society? Do you think ce- lebrities with exorbitant earnings have an obligation to society? Explain. 3. Dprah is quoted as saying, “to whom much is given, mUch is expected." How do you interpret this? Explain. 4. Do you think Oprah's childhood contributed to her philan- thropic generosity? Had she come from different means, do you think she’d still be as generous? ...
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